Massey Cancer Center at VCU
Elevate the Digital Experience for More Meaningful and Connected Cancer Care
Services
Business and technology strategy
Creative communications and design
Website strategy and development
Creative communications and design
SEO and voice search optimization
Powerful 3rd party integrations driving ROI
Digital creative campaign concepting
Enterprise ASP NET development
Custome eTool and applications
API and mobile app development
Alignment of workflows with business processes through Salesforce CRM
Governance and staff consulting
Business intelligence strategy and dashboard design
Challenge
Nationally recognized for its cancer research, Massey Cancer Center is a top-rated cancer and research center in need of reimaging and modernizing its digital presence to meet audience needs and align with the health system brand.
In addition, Massey needed to better showcase and increase access to its clinical trials for more meaningful experiences.
Outcome
-Implement a consumer-first strategy across three core audiences through new UX design and a mobile-first experience.
-Deliver brand alignment, unified content strategy and simplified user journeys.
-Leverage a phased approach to prioritize the launch of new clinical trials experience ahead of NCI review.
-Launch on a new digital experience platform to enable organization efficiency and bring opportunity for a more personalized user experience.
Results
After competitive and user journey assessments, we provided a sophisticated, yet simple, navigation for improved user experiences.
-Improved opportunities for research audiences to engage with content - and other audiences to engage with researches.
-Provided a seamless search experience with multiple search criteria.
-Improved engagement with a clear and logical content structure.
Massey's new digital experience platform enables any audience to have an improved and personalized experience.
Our Approach
Core Activities & Deliverables
Stakeholder interviews
In-depth research and extensive stakeholder interviews provided alignment across Massey Cancer Center leadership.
Independent feature launch schedules
Due to a fast-approaching NCI review, the Massey Cancer Center team counted on MERGE to launch their robust and much-improved clinical trials functionality ahead of the full site launch.
Clinical trials overhaul
Clinical trials functionality included a complete user experience rehaul and more robust content with integration to OnCore, their clinical trial management system.
Sitecore capabilities supported flexibility and key opportunities
Sitecore's robust experience management solutions defined project success with flexible component design and significant personalization opportunities.
Robust discovery
An in-depth research phase provided deep understanding of "what's possible" through Sitecore's extensive capabilities.
Invigorated enthusiasm
Teams were confident in MERGE and Sitecore's depth of experience management solutions after the success of clinical trials updates to meet the NCI review deadline.
Critical information
Mobile-first was a priority to offer critical information to patients, family members, referring physicians and donor audiences - with ease of access on any drive.
Personalized experience
Using a new digital experience platform enabled more intuitive and personalized experiences for any inquiry or need.
MERGE delivered when we needed immediate updates for a critical NCI review - and with exceptional results."
