VCU Health

Services

Business and technology strategy
Creative communication and design
Website strategy and development
Analytics discovery program planning
SEO and voice search optimization
Powerful 3rd party integrations driving ROI
Digital creative campaign concepting
Enterprise ASP NET development
Custom eTool and applications
API and mobile app development
Alignment of workflows with business processes through Salesforce CRM
Governance and staff consulting
Business intelligence strategy and dashboard design

Challenge

VCU Health was seeking a new digital agency to not only migrate the primary website to a new digital experience platform, but to select a partner who would help guide the unification of their digital ecosystem and develop a strategy to simplify the management of content across multiple system brands and digital properties.

Outcome

MERGE utilized the Sitecore DXP to create a component based design system which allows for reuse of content and functionality across the various brands within the VCU Health system of entities. MERGE redesigned and developed new websites for the three major entities within the organization. MERGE oversaw the orchestration of a migration to Sitecore and Salesforce platforms, empowering the organization with a full complement of custom eTools and features.

Results

MERGE developed three distinct sites for the various brands within VCU Health on a single Sitecore instance.

In addition to allowing for a high level of content syndication and dynamic association across various service lines and tools, the unified component library allows for the presentation of a specific functionality to be automatically applied based on the design system and user experience developed to support the initiative.

To further empower website administrators, MERGE developed a Component Guidebook that demonstrates both the versatility of the Sitecore components and the express of each brand's version of the shared component library.

400%

increase of staff in the digital marketing team because of an increased ROI & engagement across various marketing tactics and channels.

1 System

Planned, designed, developed and implemented the consolidation of six web properties into a single, unified digital ecosystem and provided increased visibility of engagement through Sitecore and insights in Salesforce leading to true attribution.